Reflection: When you are doing copywriting for tv commercials, what are the important considerations you have learnt from your group's experience (3 points)?
Television is a great way to advertise, primarily because it incorporates both audio and visuals (moving visuals at that). One of the important considerations from our group exercise when writing for tv commercials is to have a strong opening. Most ads go unnoticed and its no different for tv commercials. To produce an ad that is successful, the first 5 seconds of the commercial has to be captivating and attention grabbing. This is because if the beginning of your ad doesn't interest viewers, it is likely that they would switch to another channel or not pay much attention to it.
Another consideration would be to put emphasis on the product feature or benefit. This is because that is the main thing we would want viewers to remember and it would also be able to persuade consumers. Other than that, I've learned that it is wise to try and involve the viewers as well. for example, showing how the product can help them or captivate them with before and after pictures.
Lastly, showing the product and mentioning it several times is an important consideration. Not only does it give the viewers an idea on what it looks like, it would help them remember it easier. Repeating the brands name as well as showing the product visually would make it "stick" to viewers and help them recall it better. The overall idea of using repetition is to make the brand as memorable as possible.
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