Tutorial
10: Outdoor Ads
Title: Kao
Liese- Hair dye
Agency:
Silver Showers
1. Write a creative
outdoor ad-new product/campaign to be placed in the campus grounds to attract
student's attention.
Copy:
Have the hair colour you've always wanted with
Liese.
Mirror,
mirror on the wall, isn't my hair the best of them all?
Yes, mistress, that
is the most beautiful hair indeed!
2. Sketch
that ad- along with words- and discuss your considerations from the aspects of:
a. Location:
We decided
on a location which many students would pass-by and have no nearby mirrors to
use if they wanted to check their reflection. Thus, hallways which are far from
toilets.
b. Type:
It's a
placement of non-digital outdoor type advertisement.
c. Message:
An
illustration of how a person would look with different hair colours.
Audience
description:
Students
- middle range income families, gen Y and cares about appearance
Location:
Hallway
-outside classrooms
Message/Objective:
1. Promoting
the brand &new type of product.
2.
Inform people of new features that comes with new product.
How will
the message achieve the goal?
1.
Obtain good disposition towards brand by bring useful (i.e. placing a mirror
for people who need to check their appearance.
2.
Inform people of the new product in an unobtrusive manner.
3. Use of
tasteful design and attitude.
Sketch of
your outdoor ad: A person standing in front of the mirror (illust below)
by: Lily Wong
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