Packaging Design Copy

 

This week, we were required to sketch out a design and copy for the package of an existing product. 
We picked a yogurt muesli bar, Yogood. For the front of the package, we decided to use a life-size picture of the actual product, so it will seem as though the consumer is holding the product inside. 

For the back, we put in half a clock to show the first benefit of the yogurt bar that keeps one energized throughout the day. We incorporated the phrase, "Keeps you running through the day, only with the healthiest of ingredients!" This brings us to the next benefit, which is the healthy ingredients such as blueberries, walnuts, and cranberries. We included pictures of the ingredients for visual aid. 

We also added in a QR code the consumers may scan for more information on the brand and product.

One of the key things we had to keep in mind while designing the copy was brevity. We were aware of the space constraint, and thus had to rely more on visuals to help sell the benefits in an engaging way. Having too many words to describe the health benefits would not be appealing to the consumers, so we only put in one sentence that tells the benefit in a concise manner.