I came across this video that was shared all around the internet and thought, "ok, why not?" And it was amazing how they came up with such a strategy to make people talk about the movie even before it comes out in the cinemas.
Relativity / Emotion
This video was captured to introduce the new and upcoming movie, Carrie. What they did was to create a scene to allow audience to get a live view of what it is like if telekinesis was real and how people react to it. Advertisers behind this video brought the movie to life by applying their elements onto our daily lives.
Humour
I guess it is only obvious that this video is meant to create humour or in other words to make the movie the talk of the town.
Able to reach a wide audience
And when humour strikes, people have the tendency to post them up online to share with their friends.
Creates curiosity
People who came across this video would watch the movie to know what it's really like in the movie.
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