Firstly, within the 4 seconds, you have to show ATTENTION. It is not easy to get your ad to stand out from the rest, especially when there are many good ads out there. Hence, this is why advertising and production agencies exists. It is our job to get our client's brand to stand out and look significant than their competitors.
Be it the music (an example would be the recent MILO jingle that has been in our heads, "It's marvellous what MILO can DO FOR YOU!")
The cast (example, a famous celebrity)
It can also be a current issue, such as football. Example would be Snicker's.
Attention would be an important element to stop your audience from clicking the "skip ad" button! You want your audience to continue with your ad!
Be it the music (an example would be the recent MILO jingle that has been in our heads, "It's marvellous what MILO can DO FOR YOU!")
The cast (example, a famous celebrity)
It can also be a current issue, such as football. Example would be Snicker's.
Attention would be an important element to stop your audience from clicking the "skip ad" button! You want your audience to continue with your ad!
Next I think you have to be straight into the point.
Audience need to know what you want to advertise within the 4 seconds. If you can, place your product within that 4 seconds. Or, you can always place your logo at the upper or lower corner of your ad to indicate your brand.
Audience need to know what you want to advertise within the 4 seconds. If you can, place your product within that 4 seconds. Or, you can always place your logo at the upper or lower corner of your ad to indicate your brand.
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