The other radio ad that stands out is Faces' ad for a parking application.
The ad is consistent and concise, the script written and played out in a local manner that is easily related to by university students, which are the intended audience. The dialogue is carried out in a way that is common of students, such as tardiness, being on-the-go with mobile phones, and internet connectivity. It is also clear and informative, telling the listeners how to procure the app and use it.
The conversation is the crux of this ad; it is not overwhelming in the way that some advertisements dramatize products/services, and it is natural enough that it isn't too casual for a radio ad. The cast also spoke well and clear so the ad is easy to follow and understand.
I find it interesting that the advertisement manages to incorporate the product in a subtle way, in which the sound effects are used to show the app being in use on a phone. It is a clever use of sound effects, and it helps bring together the idea of something intangible like an application in a radio commercial.
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