Creative Body Copy #1

I was looking through some ads and found THIS ad which has a pretty good body copy. 

Personally, I am very attracted to body copies that appeal to emotions. I think many of us are. How they relate to our personal lives, it is probably a way to tell us that they UNDERSTAND if they were to be in our shoes. This ad itself appeals to emotions. 

Body Copy: 

Let's face it! 

Being late on a date never looks good. 

not to mention being late on a job. So while we try to 

keep your flying experience with us as light, fun and 

care-free as possible, we are serious about being

professional and on time. So pick a "date", or two.

and we will do the setting up. Take all the time you need

because we always want you to feel good on any date. 

See you at the gate!

Work Hard. Fly Right

Basically, the ad is trying to tell us that they are punctual. Imagine you make an effort to be at the airport early and expect to take off at the time shown on the air ticket, just to find out that your flight has been delayed for 2 hours! Don't we all hate that? 

This ad started off by telling us that they understand how being late "in general" is irritating and unprofessional. They explained by relating it to our personal lives like here it mentioned, on a date and on a job. Then it revert back to talking about their brand and services on how they CARE how you FEEL and they are SERIOUS about it.

This ad shows the brand's reliability, especially when airline companies are all about its services.