This week, the agencies were required to create a radio advertisement no longer than 30 seconds to advertise a product or service of their choice. In this post, I will discuss why Grey Inc.'s radio ad for NX Cinemas is one of the two best ads out of all the agencies sans our own.
The opening monologue is interesting and attention-grabbing because of its narrative style and content. The narrator describes a horror scene, which engages the listener in an aural and imaginative way. The script builds up the tense atmosphere that crescendos with twist, revealing towards the end that the scary scenario was actually a movie experience in a cinema.
The ad brings out the highlight of the service, which is a cinema that is known for its special effects. The sound clips used in the background works well with the theme of horror, and the sound effect of a girl screaming completes the package. The transition to the actual advertising of the cinema, wherein the narrator reminds herself that she is in a cinema, is smooth and natural.
The slogan or tagline is also consistent with the way of selling the service, which implies that the cinema has realistic effects that it seems as though the audience is actually in the film. All in all, the elements come together in a coherent way, with an added bonus of the engaging monologue that makes an impression on the listener.
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