The Ad Types and The Approaches

McDonald's Print Ad

"McDONALD'S CREW CAN HANDLE ANYTHING.

It's no coincidence that our crew wear black belts to work. Our intense training gives them the practical skills required to advance through the ranks and become a Restaurant Manager, or even CEO. Skills like self-discipline, leadership and eventually the confidence to run a multi-million dollar business. If you know someone who could handle an exciting career with McDonald's, tell them to contact their local Restaurant Manager. Because our crew don't just learn how to use a cash register, they learn how to use their minds."

A center-spread print ad from Mcdonald's with the unusual element of visual is attention grabbing. The cohesiveness of the visual and copy is impressive. The overall ad is not cluttered and horizontally consistent throughout. However, the typography could be further improved to enhance the impact of the message. 



Pedigree Dentastix Print Ad



The approach and tonality of this Pedigree Dentastix Print Ad is playful and approachable. A generous amount of white space is provided to emphasis on the dreamy eyes of the dog and the product at the end. Product benefits is also exemplified concisely with one tagline and one slogan. 

Nevertheless, utilising one of The Gunn's 12 Master Formats of Advertising, Parody and Borrowed Format could heighten the mood of the ad. For instance well-known figures that is infused with humor and fun, popular names such as The Dog Whisperer Cesar Millan's Dog or Paris Hilton's Chihuahua will be exceptionally favourable for the setting and to boost Pedigree's Dentastix product and Brand Image.