Reflection: Creative brief

Writing up creative briefs for advertisements and products. 

Our Group

Ads: Dayquil/Nyquil

 
Products: English Breakfast Tea
 

The most interesting creative brief had been the presentation for the deodorant, the reason being that humor is appreciated by most people. The presentation for the product was funny, and the presenter knows how to engage the audience with words like 'You can use it whenever and where ever you like!'

*the product above is only for illustrative purposes. In no situation does it represent a real advertisement.

The words conjures silly situations where a deodorant can be used. He even gave an example, using the deodorant as a pepper spray, which might work because deodorants have alcohol, which causes pain when in direct contact with eyes. Also, the targeted audience were people with odor problems and people who frequently engage in sports. This idea would certainly appeal to them.

Given more time, the idea might not differentiate itself from other deodorants but it can successfully sell the idea of needing the product. 

This class also taught me the importance of presenting a product creatively.

Image of deodorant is sourced from this page and then edited: http://www.chemistdirect.co.uk/nivea-deodorant-fresh-spray_1_11867.html 
Image of Dayquil and Nyquil Vitamin is sourced from: http://www.epinions.com/review/Vicks_Dayquil_Nyquil_Nyquil_Dayquil_Plus_Vitamin_C_Caplets_Combo_pack_40_Procter_Gamble/content_491630464644?sb=1

Written by Lily Wong